.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as adapted to snagging billions in financial backing annually, have actually raised nearly $360 thousand so far this year, putting it on course to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That downturn is because of market concentration, increased governing pressures, and economic uncertainties.ADWEEK talked with five VCs who continue to invest in adtech providers, in spite of these difficulties, about what they are actually looking for and also what they prevent. Perhaps unsurprisingly, these financiers are targeting chances in privacy-focused modern technologies as well as industry-specific locations like linked television.